Hotel & F&B Consultancy
Transform your operations with proven strategies that drive profitability, enhance guest experiences, and strengthen ESG credentials.
F&B Performance
We reduce operating losses through smarter menus, lower waste and more efficient operations.
Hotel Operations
Comprehensive operational reviews, pre-opening support, and service design for luxury properties.
Sustainability Audits
ESG alignment, waste reduction strategies, and sustainability action plans with measurable outcomes.
Our Framework
Discover: Understand your goals and challenges
Diagnose: Analyse data and identify opportunities
Deliver: Implement solutions that achieve measurable results
Our Value Promises
Cost savings without reducing guest experience
Sustainable improvements backed by real data
Practical solutions guided by industry experts
F&B Reviews & Mentoring
Comprehensive assessments, leadership development, and sustainability audits for hotel F&B operations.
Full F&B Review
A comprehensive assessment of your hotel's restaurants and bars. This review highlights commercial opportunities, improves guest experience and identifies ways to reduce costs and waste. It gives leadership a clear, practical roadmap to strengthen performance.
What's included:
- Review of concept, menus and positioning
- Revenue and cost performance insight
- Menu engineering and pricing recommendations
- Guest journey and service flow assessment
- Sustainability and waste review
- Competitor and market comparison
- A prioritised 90-day action plan
F&B Leadership Mentoring
One-to-one mentoring for F&B directors, venue leaders and emerging GMs. The focus is on sharper commercial thinking, stronger leadership and confident, environmentally mindful decision making.
What's included:
- Leadership development and support
- Commercial performance coaching
- Sustainability integration into daily decisions
- Clear thinking on strategy and priorities
- Communication and influence skills
- Scenario-based problem solving
Environmental Audit
A focused audit that reviews how sustainability is integrated into operations. This identifies practical steps to reduce waste, improve sourcing, strengthen environmental performance and align with hotel or group sustainability targets.
What's included:
- Review of sourcing and procurement practices
- Waste and resource use assessment
- Kitchen, service and OS&E sustainability check
- Environmental planning for F&B operations
- Practical actions to reduce costs and improve impact
- Recommendations aligned with local and international standards
Case Studies & Results
See how we've helped global hotel groups and luxury properties achieve measurable improvements in F&B performance.
Digital Assessment Platform
Delivered a scalable cloud-based platform for a global hotel group to assess F&B performance across multiple regions, languages, and time zones.
Luxury Hotel F&B Review
Conducted comprehensive on-site review for a large luxury hotel, identifying quick wins and providing a prioritised implementation roadmap.
Multi-Country Resort Optimization
Redesigned F&B structure across 8 countries, reducing waste, improving consistency, and maintaining cost per guest while enhancing satisfaction.
Sustainability with Commercial Impact
At Captivate Hospitality Consultants, sustainability sits at the core of how we improve hotel performance. We help hotels reduce waste, improve efficiency, and align with recognised frameworks such as ISO 14001, Estidama, and GSTC, not for compliance alone, but to strengthen margins and enhance the guest experience.
Our approach is practical and operational. Sustainability is embedded into food and beverage, procurement, kitchens, and back-of-house systems where real financial and environmental gains are achieved.
Michael Butler, Founder of Captivate, is a Fellow of the Institute of Sustainability and Environmental Professionals (ISEP), reflecting over 25 years of hospitality leadership across Europe, Asia, and the Middle East.
Sustainability done well is good business.
Professional Accreditation
ISEP Fellow (FISEP)
Institute of Sustainability & Environmental Professionals
Formerly IEMA
Sustainability with Commercial Impact – Estimator
Important: Calculator Scope & Limitations
This estimator provides a directional view of potential CO₂ reduction and cost opportunity.
It is designed to highlight where value may exist and whether it is worth exploring further.
Captivate offers an initial discussion at no cost. Any validation of data, on-site analysis, audits, or implementation planning is delivered as a structured, paid consultancy engagement.
Regional Data Context: This calculator uses emission factors and default values based on UAE and GCC averages. While the tool currently offers UAE and GCC selections, the methodology can be adapted for UK, Europe, Asia, and other regions using locally appropriate emission factors and tariffs. The results shown are indicative only and should be validated with region-specific data for accuracy.