Luxury hotel lobby interior showcasing high-end hospitality design and F&B operations excellence

Captivate Hospitality

Sustainable hotel operations, improved F&B results and environmentally aligned OS&E procurement and distribution.

Explore Sustainable Shop Work With Michael

100% Plant-Based Materials

Proven F&B Performance

ESG-Aligned Operations

ISO Certified

Quality Management

Eco-Certified

Sustainable Practices

20+ Years

Industry Experience

290 Hotels Supported

Successful Projects

Guaranteed ROI

Results-Driven

Global Reach

EAME, UK, GCC, Africa

Captivate's integrated solutions for sustainable, profitable and exceptional hotel operations

Sustainable Shop

Vegan leather and plant-based materials for luxury hotels. 100% sustainable, durable, and beautifully crafted.

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Hotel Consultancy

Transform F&B performance, optimise operations, and align with ESG standards. Proven strategies for profitability and guest satisfaction.

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Collaborate

If you are a specialist in hotels and looking for project work or exploring senior leadership roles, we would be happy to hear from you. We are especially interested in professionals whose strengths align with sustainability, people, and the planet.

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F&B Reviews & Mentoring

Comprehensive assessments, leadership development, and sustainability audits for hotel F&B operations.

Full F&B Review

A comprehensive assessment of your hotel's restaurants and bars. This review highlights commercial opportunities, improves guest experience and identifies ways to reduce costs and waste.

Request Proposal

F&B Leadership Mentoring

One-to-one mentoring for F&B directors, venue leaders and emerging GMs. The focus is on sharper commercial thinking, stronger leadership and confident, environmentally mindful decision making.

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Environmental Audit

A focused audit that reviews how sustainability is integrated into operations. This identifies practical steps to reduce waste, improve sourcing, and strengthen environmental performance.

Request Proposal

F&B Savings and Profit Uplift Calculator

Use your P&L line items. Hotel type and region adjust default ranges, but you can override anything.

Currency

Calculator outputs follow this currency.

Hotel type

Region

Figures are

Total F&B revenue

Enter a number only. No commas needed.

F&B payroll

Food cost of sales

Beverage cost of sales

Other direct operating costs (optional)

Examples: linen, glass/china, cleaning, smallwares, subscriptions allocated to F&B.

Revenue uplift (optional, %)

Used to estimate incremental profit from better capture, pricing discipline, upsell, banqueting conversion.

Flow-through on uplift (%)

Defaults below are suggestions based on hotel type and region. Move sliders to match your reality.

Food cost improvement (%)

0.0%

Waste, yield, portion control, purchasing discipline, recipe compliance.

Beverage cost improvement (%)

0.0%

Pour control, comps/allowances discipline, stock variance, supplier terms.

Labour efficiency improvement (%)

0.0%

Scheduling, prep planning, service model fit, productivity, multi-skilling.

Operating cost improvement (%)

0.0%

Controls, inventory discipline, breakage reduction, contract clean-up, tight spec management.

Estimated cost savings

£0

£0 per month

Food savings£0

Beverage savings£0

Labour savings£0

Op cost savings£0

Estimated profit uplift

£0

£0 per month

Profit from cost savings£0

Profit from revenue uplift£0

Current gross margin0.0%

Want this validated against your operation?Share your last 3 months of F&B P&L and we will confirm the opportunity and the priority actions.Book a consultation or email us

Talent & Partners

Join the Captivate Collective, a curated network of hospitality professionals working together on innovative projects across the luxury hotel sector.

Curated Network

Collaborate with vetted F&B and hotel professionals

Proven Excellence

Specialists in operations, sustainability, and pre-opening

Global Reach

Work on projects across key hospitality markets

Join the Captivate Collective

Experience Across Leading Hospitality Sectors

Michael Butler has delivered consultancy and operational excellence across diverse hospitality environments, from luxury hotels to high-volume F&B operations.

Luxury Hotels

International hotel chains and boutique properties

F&B Operations

Fine dining, casual restaurants, and quick service

Retail Hospitality

Department stores and high-end retail environments

Specialty Brands

Premium coffee, tea, and beverage concepts

Travel & Leisure

Motorway services and travel destinations

Multi-Site Operations

Regional and international hospitality groups

Michael Butler has previously worked with or consulted for organizations across these sectors. Past professional experience does not imply current partnerships or endorsements.